Millennials, learn to code, says Razorfish CEO at TED Annex

TED Blog

“Your lifestyle is the future of marketing,” Bob Lord told a group of young New Yorkers at the TED Annex (our new spillover office) on Tuesday night. About 80 interns and young professionals from local marketing firms came together to eat pizza and hear Lord’s advice on merging creativity and digital know-how, during a conversation with TED’s own Ronda Carnegie.

Lord is the global CEO of digital marketing agency Razorfish, but his bachelor’s degree is in engineering — and he describes his background in programming robots as crucial to the way he shapes brand experiences today. “Technology is the engine that makes marketing work,” he said, “Especially when you have the technical background to be able to say ‘API’ without being afraid of it.”

Following some nervous giggles in the room — there were definitely some API-phobes in the audience — Bob elaborated on the conceptual changes he has…

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About Kristen Chapman Gibbons

Loosely connected facts: Storyteller. Curator of a Better Internet. Lifelong Politico. Social Media Maven. Creativity and Empathy Evangelist. Performer. Creator of Content Worth Sharing. Digital Strategist. Former Social Worker. Decade teaching in Higher Ed. Master's Degree in Theology. Married to an Irishman. 3 darling kiddos. Preacher's kid. Appalachian. Music maker. Music devour-er. ENTP. Bohemian. Geeky. Obsessed with thrift stores and all things vintage. Lover of species.

View all posts by Kristen Chapman Gibbons

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