Originally posted on TED Blog:
“Your lifestyle is the future of marketing,” Bob Lord told a group of young New Yorkers at the TED Annex (our new spillover office) on Tuesday night. About 80 interns and young professionals from local marketing firms came together to eat pizza and hear Lord’s advice on merging creativity and digital know-how, during a conversation with TED’s own Ronda Carnegie.
Lord is the global CEO of digital marketing agency Razorfish, but his bachelor’s degree is in engineering — and he describes his background in programming robots as crucial to the way he shapes brand experiences today. “Technology is the engine that makes marketing work,” he said, “Especially when you have the technical background to be able to say ‘API’ without being afraid of it.”