What Matters: Doing Digital Right
- Telling a good story
- Sharing it smartly
- Retelling it interestingly
- Resharing it differently
- Recognizing the audience you have
- Getting them to be ambassadors
- Growing your audience
- Deepening online connections
- Finding natural allies
- Collaborating effectively so that everyone wins
Whether it is a project, an event, a campaign or an idea, if you want to create experiences others want to be a part of, you must find innovative ways to tell your story. If I care about your story, I will not just buy your product, I will gladly cheerlead for your brand. I help people, nonprofits and businesses harness the power of narrative.
Telling the story is just the conversation starter though. You must keep talking, and more important than that…you must keep listening. The story is reshaped by the medium through which it passes, by who continues to document the story and by who hears it…(there is a when and how in there too.)
Most people I work with have a wealth of resources for effective digital marketing already at their fingertips. They simply don’t recognize what makes stories work: characters, overcoming odds, finding allies, failure, lessons learned. There are common threads to powerful stories. There a million ways to refashion them; with design, hashtags, video, etc. I can help you explore all the ways to use what you already have (and know) in original ways to define and redefine the story.
Enlisting ambassadors sounds daunting. However, I can assist with a strategy to activate your constituencies and your allies (and their constituencies). Give other people easy ways to share your content. Give them a reason TO share your content. Anoint them. Empower them. Reward them. And they will do a lot of effective marketing for you.
There are people online right now, who are looking for you (your product, service, idea or project). I can help you think critically and creatively about how to be heard above the noise. Do you know how to be strategic about how you spend your online capital? Your real life capital? Do you know how to be found? Do you know how to engage beyond a “like”? How to stay relevant?
I can help.